The Covid-19 Economy is a Digital one

If you own a business and you’re wondering how to thrive amidst the Corona Virus pandemic, know this: Diversification of skills is key.

Scratch that. Everyone who has been brainstorming while on lockdown knows that.

They should also admit to themselves that unless the work they do is filed under ‘essential services’, their businesses need to go digital on online to survive.

Some of my writings cover travel and culture so one of the sectors that came to mind for me was tourism. Tourism seems like it will be taking a bow for the rest of 2020 but if you look closely, you will see opportunities to diversify its offerings.

You will see opportunities to diversify your business’ offerings

One of the things, Daymond John’s book, ‘Powershift’ is taught me is the need to always focus on the why.

As per why do people like to travel? To get a particular feeling. Now how can you present the same feeling using digital? That’s where Multimedia Specialists and IT/ software developers come in.

Be it Tourism, or fashion or even agriculture, the cyber factor has to be integrated. Some practices like remote working and online meetings will have to be integrated into our system- permanently.

Like it or not, it will be business ‘unusual ‘and you have to do one of two things: Learn the skills needed or hire someone who has them.

PowerShift by Daymond John is out today!


PowerShift, a book by FUBU boss and the CEO of the Shark Group , Daymond John, is out today at bookstores across America.

PowerShift which features celebrities like Pitbull, Mark Cuban and Kris Jenner explores how people can shift success from their field of expertise to a new one without losing impact. Daymond John, describes it simply as taking control and creating moments of true change.’

Take Control. Influence. Negotiate

PowerShift like Daymond’s previous books The Brand Within, Rise and Grind as well as the Power Of Broke will most likely be a best seller; a good reason why I preordered my copy two months ago.

In the video below Daymond shares a key PowerShift principle that every successful person like himself has …

Daymond Shares a key PowerShift principle

Now it’s in and I can’t wait to start reading this weekend.

Got my copy; ready to PowerShift!

In another post I’ll share with you my experience as Daymond’s PowerShift Ambassador as well as what I have learnt about the science of ‘PowerShifting’ from Daymond during the last few months.

For now you really should head out to the book store near you to get your copy of PowerShift or click on this link to order online ; you’ll be glad you did!