If you own a business and you’re wondering how to thrive amidst the Corona Virus pandemic, know this: Diversification of skills is key.
Scratch that. Everyone who has been brainstorming while on lockdown knows that.
They should also admit to themselves that unless the work they do is filed under ‘essential services’, their businesses need to go digital on online to survive.
Some of my writings cover travel and culture so one of the sectors that came to mind for me was tourism. Tourism seems like it will be taking a bow for the rest of 2020 but if you look closely, you will see opportunities to diversify its offerings.
One of the things, Daymond John’s book, ‘Powershift’ is taught me is the need to always focus on the why.
As per why do people like to travel? To get a particular feeling. Now how can you present the same feeling using digital? That’s where Multimedia Specialists and IT/ software developers come in.
Be it Tourism, or fashion or even agriculture, the cyber factor has to be integrated. Some practices like remote working and online meetings will have to be integrated into our system- permanently.
Like it or not, it will be business ‘unusual ‘and you have to do one of two things: Learn the skills needed or hire someone who has them.